New Grad: Consider Alternatives Before Diving Into Your Career
Career

New Grad: Consider Alternatives Before Diving Into Your Career

Graduation offers a unique opportunity to explore what you really want to do before getting pinned down to one career path. Rather than dive straight into the career pursuit, explore alternatives. Doing so will help you build your resume (CV), give you priceless experiences and allow you to grow as a person. Here are ideas […]

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An Easy Way To Hang With Locals Who Share Your Interests
Job Search

An Easy Way To Hang With Locals Who Share Your Interests

Want to associate with people in your area who have the same love of movies, new restaurants, social media, sports, cooking, travel, books, or other interests that you have with no strings attached (and often, no cost)? There’s an incredibly easy way to do so and it makes making fast friends with like-minded people a […]

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Overcoming Indecisiveness In Your Job Search
Job Search

Overcoming Indecisiveness In Your Job Search

Are you stuck in career quicksand … immobilized by indecision, insecurity and a fear of failure? I meet many job seekers who are just plain stuck. When I ask them what they want to do, they list six or seven things that they could do or want to do followed by all the reasons why […]

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How To Respond "What Is Your Biggest Weakness?"
Career

How To Respond “What Is Your Biggest Weakness?”

Responding to the classic interview question, “What is your biggest weakness?,” is tricky. Everyone has weaknesses, but sharing your worst attribute can ruin your hiring prospects. The trickiness of the question is why I advise job seekers not to share their actual worst job-related weakness, but rather to pick a weakness that they are already […]

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How To Land A Job After 50
Career

How To Land A Job After 50

I’ve noticed that most of the people who attend workshops are over age 50. This tells me three things about 50+ year olds … They were laid off in droves during the recession They are trying hard to get back to work They are having a tough time getting hired My theory as to why […]

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Methods To Improve PPC Ad Performance
Digital Marketing

Methods To Improve PPC Ad Performance

Making the most of your click through rate for Google Ads and other Pay Per Click campaigns will take time and plenty of testing, but there are many methods to race your way to a better advertising performance. One of the many well-known strategies for improving PPC ad campaigns would be to execute several variations […]

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What Is the Best Facebook Advertising Strategy?
Digital Marketing

What Is the Best Facebook Advertising Strategy?

Facebook advertising is a great way to get targeted traffic. As a matter of fact there is no other online advertising medium that can boast about such targeting tools. Let us see the features of Facebook Advertising and how to create a good Facebook advertising strategy. Important Steps for devising a good Facebook Advertising Strategy […]

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Google Ads Keyword Tool and PPC
Digital Marketing

Google Ads Keyword Tool and PPC

If you ask any successful online marketer they will invariably tell you about the benefits they derived from Google Ads Keyword Tool. This tool is ultimately responsible for many of their successful campaigns. There is a lot of misconception that this tool is useful only to run Google Ads campaign, however that is not the […]

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Bidding Techniques For Google Ads
Digital Marketing

Bidding Techniques For Google Ads

Bidding can be a bit challenging in Google Ads especially if the product that you are trying to promote involves a lot of competition so here are a few bidding techniques to guide you. Keep in mind that these are just suggestions but I am pretty sure you will learn a lot from them: Google, […]

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Facebook Pros and Cons – The Benefits of Facebook Versus Its Downsides in Advertising
Digital Marketing

Facebook Pros and Cons – The Benefits of Facebook Versus Its Downsides in Advertising

In a recent study it was revealed that 80% of Google Ads revenue comes from the top 1.4% of advertisers. This implies that the major revenue for Google comes from a few big corporate sponsors. Google was in fact built by the small-timers and middle scale marketers. So today it is getting harder and harder […]

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